Sign up to our newsletter

Sign up to our newsletter for all the latest new and updates.

Become a member

Membership of Type allows unlimited access to our online library. Join to support new research and writing on the design of the built environment.

You can read more about membership here.

Become a member

Already a member? Login to your account to avail of unlimited downloads.

The 6% Club

Ciarán Molumby
24/11/2024

Future Reference

Architects are part of a problematic industry that produced nine million tonnes of construction and demolition waste in 2021 alone. This figure is projected to grow each year unless action is taken. Should the construction industry continue its current economic model, which encourages and facilitates the needless creation of waste?

A 3D visualisation stacking the approximate quantum of construction waste produced in Ireland per annum on the footprint of IMMA.

There were nine million tonnes of construction and demolition waste produced in Ireland in 2021. This amounts to 48% of all waste produced in Ireland that same year. In 2022, the construction industry accounted for roughly 6% of the employed population in Ireland.

Statistics and climate action have a difficult relationship. Sometimes the statistics presented are not easily relatable, appearing abstract and therefore impersonal. Other times they can be presented at such a large scale, they seem to overwhelm our ability to act on the climate emergency. On this occasion, statistics were a starting point for Demolition Take Down, a research project initiated by two architects.

Let’s begin with the headline number of nine million tonnes of construction and demolition (C&D) waste produced in Ireland in 2021 as calculated by the Environmental Protection Agency [1]. This amounts to a staggering 48% of all waste produced in Ireland that same year [2]. In 2022, the Central Statistics Office estimated that the construction industry accounted for roughly 6% of the employed population in Ireland [3]. These three statistics are not absolutes, they fluctuate year on year [4]. It is the disproportionate relationship between the size of the waste production relative to the size of the producer that is the principal concern. This sparked a year-long project to understand why a small percentage of people had helped to produce such a large percentage of our nation’s waste. The gains from a potential change in attitudes and behaviour within this 6% club seemed a hopeful outcome to aim for.

Infographic showing the % of the Irish population employed in the construction sector. Image by Demolition Take Down

   

This project was conducted in three parts. Part one gathered information primarily from a series of in-depth interviews with professionals operating in the construction industry on the back of an industry sentiment survey. Part two focused on an inter-disciplinary learning environment between students of architecture and of property economics. Part three was about dissemination and raising public awareness about the issue through a large-scale installation and supporting events, hosted by IMMA during September 2024.

   

In the beginning, care was taken to remain neutral in order to act as a go-between for various stakeholders in the industry. We appreciated a nuanced approach was required. The project departed from solely analysing statistical facts towards collating anecdotal evidence. It therefore painted a clearer picture of tensions between the economic mindsets of vested interests and the aspirational gumption of activists and academics.

One area that this writer was focused on was the decision-making prior to buildings being demolished. The temptation to point towards the circular economy as the solution to C&D waste was resisted. While it is acknowledged that circularity is to be encouraged, it tends to make the unsustainable sustainable if relied upon. A lack of resources, imagination, skills, and knowledge is affecting top-down and bottom-up decisions, leading to the total removal of buildings from the built environment they each helped to shape. An engineer in a local authority put it rather gloomily “The only way C&D waste will reduce in this country is if there is another economic recession! It is unlikely that C&D waste will be reduced for the right reasons” [5]. This is not a future to wish for.

Depicting the amount of C&D waste created on behalf of each citizen in Ireland over their lifetime with solutions that the construction industry can embrace with the support of the public. Photography by Brian Cregan

The theme for this series of articles, "Future Reference", is apt because, in some instances, the total removal of a building or neighbourhood can make our future points of reference more uncertain. If you keep taking pieces of neighbourhood away incrementally, there is a chance that some people will later grieve for what is gone. They might walk through their neighbourhood where a building was demolished, replaced, or left as an empty site primed for future investment. Even if they can’t pinpoint what used to be there, they might feel a sense of loss. Some argue a reliance on demolition as the political tool of regeneration is leading us towards a nowhere place. In solving present problems, and searching for a better future, do we really need to erase the past?

Public attitudes are the life and death of a building. Let us pause for a moment to consider problematic human behaviours like pursuing the path of least resistance through urban sprawl or the deliberate decline of parts of our cities and towns. Perhaps this momentary pause might take us from a top-down view – that in order to regenerate we must obliterate the past – towards a bottom-up approach: that sometimes the answer may be selective demolition, or even none at all. Whether empowering citizens to have more agency over their local development plans through delegated power would result in less waste is debatable; it would require an Irish construction industry that has the skill set and knowledge required to adapt existing buildings for new uses in a viable manner.

Ultimately it will be our shared cultural and social values that will allow us to reduce carbon emissions and retain embodied carbon within our existing buildings. The challenge will be how to unlock the power of culture to get things moving in the direction of adaptive reuse. It is this writer’s hope that the Demolition Take Down project can build upon our research to date and find like-minded practitioners within the 6% club who are interested in rethinking the value system currently associated with our existing buildings.

To encourage positive change, we intend to keep questioning and pushing back against current methods of practice and policy in Ireland. By working together, stitching new within old, we will ultimately make no "newer or greater contravention" [6] to the quality of our built environment.

Contractors working on behalf of Fingal County Council completed the demolition of O’Sheas Buildings in Balbriggan after they were deemed to be a "dangerous structure". Photography by Ciarán Molumby

The total removal of a building or neighbourhood can make our future points of reference more uncertain. Some argue a reliance on demolition as the political tool of regeneration is leading us towards a nowhere place. In solving present problems, and searching for a better future, do we really need to erase the past?

Future Reference is a time capsule. It features opinion-pieces that cover the current developments, debates, and trends in the built environment. Each article assesses its subject through a particular lens to offer a different perspective. For all enquiries and potential contributors, please contact cormac.murray@type.ie.

Type believes in paying contributors. Like what we do? Support us here.

Future Reference is supported by the Arts Council through the Arts Grant Funding Award 2024.

References

1. Environmental Protection Agency, Construction and demolition, 2021, Available at: https://www.epa.ie/our-services/monitoring--assessment/circular-economy/construction--demolition/, (accessed 02/11/2024). The EPA recently calculated a decrease of 9% in C&D waste generated in Ireland falling to 8.3million tonnes, data released September 2024 based on reference year 2022. Available at https://www.epa.ie/our-services/monitoring--assessment/waste/national-waste-statistics/construction--demolition/ (accessed 02/11/2024)

2. Irish Green Building Council, The Irish Green Building Council launches a pilot scheme to increase reuse of construction materials, 2021, Available at https://www.igbc.ie/the-irish-green-building-council-launches-a-pilot-scheme-to-increase-reuse-of-construction-materials/ (accessed 02/11/2024)

3. Calculated as 5.9% and rounded up to 6%. Calculated from a combination of sources: Figure of 127,300 from Irish Construction News, CSO Labour Force Survey Q2, 2022 – Women account for 9.3% of Irish construction workforce, 2022, Available at https://constructionnews.ie/cso-labour-force-survey-q2-2022/ (accessed 02/11/2024) with figure of 2,154,500 from Central Statistics Office, Labour Force Survey Quarter 4 2021, Available at https://www.cso.ie/en/releasesandpublications/ep/p-lfs/labourforcesurveyquarter42021/employment/ (accessed 02/11/2024)

4. Reference to upward trend forecasted for C&D waste from 2021 to 2029 in white paper by J. Kilroy, Chartered Institute of Building Ireland & Northern Ireland, Policy note: balancing the tax system with Ireland’s climate goals. A case for incentivising retrofit over demolition using VAT, 2023, Available at https://d8.ciob.org/industry/policy-research/incentivising-retrofit-using-VAT (Accessed 02/11/2024)

5. Anecdotal source. The Demolition Take Down project conducted nineteen in-depth interviews with significant decision makers in the construction industry. The interviews were carried out over a three month period beginning in December 2023. The interview length averaged 1 hour and the feedback provided was conversational and informal in nature, with no individual’s name being published to permit exchange of opinions and ideas more freely.

6. Don’t make the situation worse... National Building Control Office, Part M Dispensations & Existing Buildings, 2023, Available at https://nbco.localgov.ie/sites/default/files/content-page/attachments/nbcmso_part_m_cpd_dispensations_and_existing_buildings.pdf (Accessed 02/11/2024).

Contributors

Ciarán Molumby

Ciarán Molumby is a director at Islander Architects and co-founder of Demolition Take Down. Ciarán’s work with Demolition Take Down was exhibited at the Irish Museum of Modern Art in September 2024 with an installation in the courtyard. Ciarán is an assistant lecturer with the first-year technical design studio at the School of Architecture, Building and Environment and delivers a fourth year elective module in collaboration with the School of Surveying and Construction Innovation at TU Dublin.

Related articles

Static policy for a dynamic coast

Helen McFadden
Future Reference
Helen McFadden
Cormac Murray

In 2024, Coastal Register received the SOM Foundation European Research Prize [1], an architectural research-for-practice project at the coast of Mulranny in County Mayo - a national Decarbonising Zone (DZ) with an objective of reducing carbon emissions by 51% by 2030 [2]. Across three phases - framework, fieldwork, groundwork - the project engages with the community, stakeholders, cross-disciplinary researchers and practitioners, and politicians. An emphasis emerged on data collection as a method of bridging consultation and capital funding, underpinning protective / restorative landscape-based design interventions, and linking research and practice with policymaking.

Study Area Map for Data Collection. Author’s own.
Site map identifying key areas of drone and on-the-ground analysis and fieldwork locations used throughout the research.

Within this context, it is a timely moment to focus on policymaking - not because the coast has suddenly become unstable, but because its instability is becoming impossible to ignore. Writing in April, after a winter of storms, the aftermath is now visible: collapsing paths, retreating edges, failing infrastructure. At the same time, this is the point in the year when reports are published, priorities set, and funding decisions made. It is a moment suspended between damage and response - when policymaking becomes most consequential. In this context, Mulranny DZ is acting as a test-site for examining whether existing research, practice and policy frameworks are equipped to address complex coastal challenges.

In its basic sense, the coastline is the boundary between terrestrial and marine environments - where land meets sea. However, the coast is not a permanent line drawn on a map, but a dynamic system in which land and sea are constantly eroding and accreting in response to natural and human time-scales [3]. Historically, the response to coastal erosion is to build structures for resistance, ensuring this boundary remains fixed. This is done under the assumption that the coastline has always been in its current position and must never be allowed to change. However, coastal processes operate on a parts-to-a-whole relationship. For example, building a sea wall in front of an eroding cliff may stop that area from eroding, but it also stops sediment from that eroding cliff from entering the coastal sediment budget. If this sediment is supplying beaches down drift, these beaches would erode. Hence, solving one erosion problem has created another, embedding a cycle in which each intervention necessitates another [4]. Over time, this defensive logic has been institutionalised through engineering standards, planning systems, and funding mechanisms which prioritise site-based resistance over system-scale processes [5].

This assumption is now being questioned, with research proving the effectiveness of ‘soft’ nature-based solutions over traditional ‘hard’ infrastructure. NATURESCAPES demonstrates how saltmarshes attenuate wave energy and function as adaptive coastal protection infrastructures [6], while SLOWATERS builds agricultural land through water retention measures [7]. Studies in the Maharees [8] and Grattan Beach [9] examine dune systems as socio-ecological landscapes shaped by governance. BLUE C positions wetlands as carbon-sequestering systems [10], while SWAMP investigates measures to improve water quality in peatlands [11]. Taken together, their work makes clear that the issue is not a lack of knowledge, but the absence of policy frameworks capable of acting on that knowledge at the large-scale at which coastal systems operate.

Landscape Scale - Mulranny Saltmarsh and Causeway. Author’s own.
View of the saltmarsh system and causeway infrastructure, illustrating the interaction between natural and built environments.

Project Scale - Bridge and Mudflats. Author’s own.
View of the bridge crossing and adjacent intertidal mudflat system, illustrating infrastructural intervention within a dynamic coastal environment.

At Mulranny, data collection has become a design practice rather than a preliminary step, operating as a mechanism for both design and policy action. Rather than introducing infrastructure to control natural processes, at this stage the project proposes light-touch infrastructure for recording cultural, ecological, and legislative conditions through drawing, mapping, and photography - such as plinths that direct repeat photography towards calibrated viewpoints. This is producing an evidence base that can support both design decisions and the buy-in, risk, need, and impact required for capital funding. By involving the community as citizen scientists, the project also raises awareness of coastal change. In doing so, it aims to reduce reliance on reactive interventions and support the saltmarsh as primary infrastructure - a first, rather than last, line of defence.

If research and practice are aligning, why does implementation remain so slow? With Paul Lawless, I posed parliamentary questions and found that Ireland’s policy context is fragmented.  

Parliamentary Question and Response extract. Dáil Éireann.
Extract from Dáil Éireann debate between Paul Lawless T.D. and Taoiseach Michéal Martin showing political discourse relevant to coastal policymaking.

A key challenge was simply identifying who is responsible for managing the coast. The answer is not one particular Government department – rather, at least nine departments have jurisdiction over the coast, alongside layers of commonage and private ownership [12]. It is also problematic that approximately twenty public bodies with a remit in this area have their own governance structures and policy objectives and never the twain shall meet.

This fragmentation extends to the data that underpins investment. Baseline infrastructural and ecological recording is incomplete. There is no national inventory of coastal infrastructure [13], meaning we lack an understanding of what exists, requires maintenance, and who is responsible. A national survey of saltmarshes was carried out in 1998 [14], and the Saltmarsh Monitoring Project was then setup between 2006–2008 [15], with limited partial revisits in 2016–2017 [16] and no subsequent monitoring programme since - leaving gaps of over a decade between site observations.

Even ownership of the coast is not straightforward. While the Foreshore Act 1933 / Maritime Area Planning Act 2021 presumes the foreshore to be state-owned, this presumption is not absolute, and the spatial extent of state- and privately-owned foreshore has not been comprehensively delineated [17]. This is further complicated by coastal change and historic reclamation, where legal boundaries do not consistently align with physical landscapes [18]. In practice, licences may be issued for areas the State is assumed to own, despite the absence of a clearly defined spatial or legal framework [19]. This creates uncertainty in decision-making and presents practical barriers for communities and local authorities.

Detail Scale - Eroding Saltmarsh. Author’s own.
View of active coastal erosion processes and fraying saltmarsh edge.

These issues are compounded by the absence of an overarching policy framework. Despite thirty years of discussion documents and legislative proposals, Ireland remains the only island nation without a national coastal management strategy [20 a, b], with only a report outlining how one might be prepared [21 a, b]. The National Landscape Strategy has lapsed without replacement [22]. The committee drafting Ireland’s Nature Restoration Plan raised concerns over the absence of funding for nature within the Infrastructure, Climate and Nature Fund under the National Development Plan [23]. This exposes a clear contradiction between Ireland’s funding framework and its legal environmental obligations. Binding European Union requirements oblige Ireland to restore at least 20% of its land and sea areas by 2030, yet the State’s principal investment framework extending to 2035 does not provide adequate support for achieving these targets. Instead, most of the fund has been allocated to MetroLink. Ireland is also already falling significantly short of its emissions reduction targets, highlighting a widening gap between policy commitments and implementation [24]. Indeed, Ireland’s record for implementing EU Directives that provide protection for coastal environments has mostly been reactive in response to infraction proceedings [25].

In Ireland’s policymaking context, the absence of a coherent framework is not simply an administrative problem; it shapes what can be known, measured, and ultimately acted upon at the coast. Where policy remains fragmented and data incomplete, decision-making will be necessarily partial and contradictory (26 a, b). At Mulranny, data collection has become a means of addressing this condition: a way of aligning lived experience, environmental processes, and design-thinking, while making these legible to policy. But evidence on its own does not lead to implementation. What is required is a department for the coast and a national coastal management strategy with funding attached, cross-departmental governance that aligns responsibility, and nature-based solutions treated as primary infrastructure rather than optional strategy. Without this, fragmentation persists, decisions remain inconsistent, and the cycle of damage and response continues.

25/5/2026
Future Reference

The coast is not a fixed line; it is a dynamic, shifting environment shaped by erosion, accretion, tidal rhythms, and human intervention. However, while the coast moves, our policies remain static.

Read

Patriarchal powers after dark: the feminist right to the night

Aoife McGee
Future Reference
Aoife McGee
Cormac Murray

Our present unequal urban structure is not accidental, but by design [2, 7, 13]. It emerges from systemic failure to acknowledge the needs of women and other genders that do not conform to the heteronormative, able-bodied white male default. This is evident in the restricted mobility of women in the city, the scheduling of the workday that often interferes with caring responsibilities and the threat of Violence against Women and Girls (VAWG) [1] that exerts control over women’s bodies and how they inhabit space. Darkness alters perception, diminishes passive surveillance, and reshapes social dynamics, often concentrating alcohol-fuelled economies and male-dominated activities in specific zones. After dark, streets feel dangerous, spaces of refuge are inaccessible, and mobility options are more complex. The mental map of the city shifts according to the geographies of fear and perceived unsafety. [2, 3] 

Women’s mobility becomes constrained not only by physical design but also by cultural expectations, risk calculations, and the burden of self-protection, the all-too-familiar and emotionally exhausting ‘safety work’, such as altering routes to get home safe, keys in the pocket, private taxis at night to avoid public transport, and journey-tracking text messages. Feminist scholars have described this as a temporal injustice: access to the city is structured not only by where one can go, but when and under what conditions [4, 5]. The “right to the night” thus extends Henri Lefebvre’s right to the city into the temporal domain, asserting that equitable urban citizenship must include a safe and meaningful presence after dark [6]. Lefebvre imagined the city as a process, not finite, which aligns with Doreen Massey’s consideration of urban space as dynamic “never finished, never closed…as a simultaneity of stories-so-far’.

Caroline Criado Perez exposes the pervasive gender data gap, which perpetuates the gender inequalities and promotes a neoliberal agenda which seeks to protect male supremacy [7]. She argues the lack of sex-disaggregated data results in a world designed by and for men, effectively rendering women invisible and creating significant, often dangerous, inequalities. Architecture, urban design, and planning have historically privileged male norms of movement, visibility, and occupation, resulting in nighttime landscapes that intensify vulnerability for some and enable freedom for others. Can we play a role in addressing this inequity of freedom by reflecting on the status quo and challenging the lived reality that restricts women at night?

Through a radical feminist lens [8], which understands intersectionality [9] and seeks to dismantle patriarchy as the social system of women’s oppression, we can reframe our approach to designing public spaces to promote greater social justice. Emerging feminist research positions co-design as a gender-responsive architectural method that can translate lived experiences into spatial change.

Milan Gender Atlas pursuesan innovative exploration of urban phenomena in the city, supported by theMunicipality, which intends to promote direct action. Source: criticalspatialpractice.co.uk/milan-gender-atlas-2021/

CollectiuPunt 6, are an intersectional feminist collective who challenge spatialhierarchies and power imbalance to address how these impact urban space. Source: www.punt6.org/en/en-punt-6/

Rather than treating participation as a procedural requirement, these examples advance co-design as a supportive knowledge-producing practice that can challenge the male-normative assumptions embedded in briefs, standards, and spatial typologies. Feminist urbanism has long argued that everyday experience - particularly the embodied, emotional, and temporal dimensions of navigating the city - constitutes a form of expertise [8]. Women’s diverse narratives of fear, avoidance, and adaptation are spatial data that reveal how environments function in practice. This data then emboldens architects and urban designers to act with purpose, respectful of the needs of those the public space will serve.

What methodologies might we employ to understand lived experience at night? One such critical framework is Doreen Massey’s theory of Power Geometry [10]. Massey argued that space is constituted through relations of power that enable some groups to move freely while constraining others. Applied to night-time urbanism, Power Geometry reveals how the ability to inhabit darkness is itself a privilege. Men, particularly those aligned with dominant social groups, often move through nighttime space with relative autonomy. In contrast, women, girls, and other marginalised groups experience heightened surveillance of their own behaviour and curtailed spatial freedom. 

Co-design, a participatory design approach, when informed by feminist principles seeks to redress gender inequality and elevate lived experience as design expertise, redistributing epistemic and spatial power. When women and girls participate in defining problems and generating solutions, they expose the micro-geographies of safety and danger that conventional planning overlooks: poorlylit desire lines, bus stops without escape routes, dead frontages that eliminate refuge, or thresholds where harassment routinely occurs. Translating these insights into architectural parameters can reshape environments in ways that support presence rather than avoidance. Importantly, such changes are not limited to token gestures like brighter lighting, increased surveillance or police presence. Feminist design emphasises relational safety: the presence of other people, diversity of activities, and spaces that support care, waiting, and rest.

Massey’s framework also cautions that co-design does not automatically equal empowerment. Power relations persist within participatory processes themselves. Whose voices are heard, whose knowledge is deemed credible, and who ultimately controls implementation remain critical questions. For co-design to translate into spatial change, it must occur early enough to influence briefs, budgets, and land-use decisions, and must be supported by institutions capable of acting on its outcomes. Otherwise, participation risks becoming symbolic, leaving the underlying geometry of power intact. State systems must support the opportunity for meaningful engagement and the dynamism that is required for context-specific approaches to emerge, led by the community [11].

Architecture has the capacity to materialise social relations. Nighttime environments are not neutral backdrops but active agents shaping behaviour and perception. By treating women’s diverse lived experiences as architectural knowledge, designers can move beyond security-driven responses, applying defensible architecture strategies [12], such as Safety by Design, toward supportive environments that promote inclusivity. Democratic planning processes in the form of gender-responsive co-design do not simply act as a tool for consultation but a mechanism for producing new forms of space - spaces where the right to the night is not aspirational but meaningfully constructed. Co-design then becomes an architectural practice of spatial justice, promoting equitable access to the city after dark.

27/4/2026
Future Reference

The design of our cities stems from long-standing patriarchal power systems that govern urban development, influence financial allocation, compound social inequality, and subjugate women. These inequalities are further amplified at nighttime. Within a patriarchal planning system, how can we design safe, inclusive and accessible urban spaces which remain agile to the demands of all genders?

Read

The boy who cried renderings: the ethics of architectural visualisations

Hermano Luz Rodrigues
Future Reference
Hermano Luz Rodrigues
Cormac Murray

Although scattered voices have raised concerns over the years, debate within the field on the problems associated with architectural renderings have remained scarce. The heightened visibility and public concern surrounding renderings would seem to warrant greater scrutiny; yet, broadly speaking, this has not yet materialised [1].

Instances of public critique and backlash against renderings continue to surface in public discourse. Earlier this year, an Instagram reel depicting the contrast between early renderings and photos of realised public constructs in Copenhagen received over 2.7 million views and thousands of comments [2]. Also recently viral was AntiRender, a website allowing users to upload a rendering and, in return, receive a bleak, ‘realistic’ reinterpretation of it, stripped of ‘happy families’ and ‘impossibly green trees’ [3]. In the past decade or two, more consequential cases have emerged, including instances in which renderings became central to an organised community protest[4], a pre-emptive project closure and resignation [5], and even the unlawful replication of a project [6].

A reason for the passivity towards the responsibilities of renderings  may lie in the tendency to frame present concerns through a ‘this-has-always-existed’ lens. A recent news article on manipulative images, amid widespread anxiety over the harmful spread of AI deepfakes, illustrates how concern is raised only to be quickly shut down [7]. Its central takeaway is that manipulated images are nothing new: the author alleges such images have long existed. Attempts to discuss renderings, whose current debates on imagery deception and societal harm are not too distant from those surrounding deepfakes, are similarly curtailed by this reflex.

This appeal to a limited interpretation of tradition is problematic. While it is sensible to situate contemporary concerns within their histories, it is specious to use historical resemblance to trivialise and undermine present problems. By assimilating current issues to past instances, the view risks turning a blind eye to key differences, such as scale and access, that may significantly alter their impact.

More importantly, this tendency assumes that direct continuity or lineage can be traced among imaging technologies; for example, that renderings today are essentially the same as those referred to in the past as renderings. Yet, as John May argues, imaging technologies have undergone foundational transformations such that they may share ‘virtually nothing in common’ with earlier iterations of the same technology beyond name and resemblance [8]. However, making sense of what has changed, and how, is complicated. Architecture, he suggests, has struggled with this confusion [9].

Susan Piedmont-Palladino similarly notes foundational shifts in the evolution of architectural renderings and how such shifts altered and obscured their understanding [10]. In earlier eras, she observes, architectural renderings were ‘more akin to paintings,’ but later they were more closely aligned with photography. These categories carry widely diverging public associations, with the former tending toward imaginative connotations and the latter toward associations with truth. Renderings’ sly movement between these fields has led to what Piedmont-Palladino describes as an ‘almost exquisite confusion between real and unreal.’

Renderings became entangled in interpretive ambiguity not only through visual changes, but also through their increasing alignment with data-driven simulation. This trajectory persists today, as rendering practices rely on increasingly sophisticated digital models, environmental data, and physics-based simulations. Previous literature indicates that improvements in accuracy were often presented as a means of mitigating renderings’ ethical implications [11]. However, the realisation of such aspirations has, in many ways, had the opposite effect. By incorporating greater fact-resemblance, renderings have reshaped how seriously their imagery are perceived. This has and continues to intensify public expectations of trust and validity, raising the stakes of their representations.

These technological and associative developments affect public judgment and understanding. There remains significant confusion regarding how architectural visualisations should be framed and how their truth-values versus their imaginative status ought to be assessed, despite their ubiquitous presence in decision-making processes. This evolving ambiguity should not be overlooked. However, ethical concerns and questions of trust surrounding renderings have become so entrenched that the topic is often treated as settled, and new calls for attention are readily dismissed. Much like the cautionary tale of The Boy Who Cried Wolf, concerns regarding renderings are discounted because they resemble earlier alarmism. Yet it is worth recalling that, in the tale, despite the town’s seemingly justified dismissal, in the end the wolf was dangerously real.

23/3/2026
Future Reference

In professional discussions around architecture today, renderings are the elephant in the room. They are a principal means of communicating large-scale project proposals and frequently face widespread criticism on their accuracy and ethics. As a general subject, however, they remain marginally studied. Are attacks on their realism merely hysterics, or a cause for concern?

Read

Updates

Website by Good as Gold.