Sign up to our newsletter

Sign up to our newsletter for all the latest new and updates.

Become a member

Membership of Type allows unlimited access to our online library. Join to support new research and writing on the design of the built environment.

You can read more about membership here.

Become a member

Already a member? Login to your account to avail of unlimited downloads.

The Brutalist: intent and authenticity

Cormac Murray
24/2/2025

Future Reference

The Brutalist tells the story of, in its words, ‘a principled artist’. The film has thus faced criticism after revelations that Artificial Intelligence was used in its making. The plot, production and critical response raise interesting questions about authenticity in design. Who determines artistic value: creators, patrons, critics, or future generations?

Adrien Brody in The Brutalist (Courtesy of A24).

Brutalism, with its muscular, fortress-like forms, is sometimes today associated with federal dominance, even authoritarianism, or the destructive bluntness of urban renewal. At its origin it was often a hopeful, utopian style with ambition to rebuild and rehouse from the rubble of war.

Contains Spoilers.

The Brutalist was directed by Brady Corbet and written by Corbet and Mona Fastvold. Both were interested in the subject matter due to the parallels between film-making and architecting, in particular the challenges of aligning artists’ creative vision with the expectations of their patrons [1].

Beginning in 1947, the saga spans decades, telling the immigration experience of László Tóth (Adrien Brody), a Jewish Hungarian-born architect. A holocaust survivor who emigrates to America, Tóth eventually comes to the attention of a wealthy industrialist, Harrison Lee Van Buren (Guy Pearce). Van Buren’s commission for Tóth to design a multi-purpose community building initially seems a salvation. Through Tóth’s obsession and Van Buren’s greed, patronage eventually descends to exploitation.

The making entailed nine years of dedication for Corbet and Fastvold (a gestation equal to many buildings). When initial budgets for €28 million made its realisation impossible in Hollywood, it was filmed in Hungary for an incredibly low budget of $10 million [2]. Production design was even hindered by material shortages from the Ukraine war. The entire 3-and-a-half-hour movie was filmed on a very tight schedule, a mere 33 days of shooting. It has been frequently compared to the film Oppenheimer, which had a budget of $100 million and was filmed in a brisk 57 days.

Throughout the film, a number of storylines explore concepts of intent and narrative. When his cousin’s wife accuses László of improper advances, it changes his fortunes irrevocably. We never see evidence of this advance, like many key interactions in this film it is left open to our speculation. However, years later a distraught László references it, saying the allegations were invented because “they do not want us here,” despairing at his incapability to define the narrative as a Jewish immigrant to America. On numerous other occasions in the film, individuals fabricate stories to reflect an imagined or preferred reality [3].

In the epilogue, we are presented with a similar question of authenticity. László’s niece Zsófia, who left America to become an Israeli citizen, presents a retrospective of his work at the first Venice Architecture Biennale in 1980. In her speech she reveals a significant insight: the architecture of the Van Buren Institute was a reinterpretation of the spaces her uncle experienced in the concentration camps. She claims he based certain spaces on rooms in Buchenwald, transforming them with soaring ceilings.

Tóth watches on, wheelchair-bound and mute, as his niece states “I speak for you now”. It is left ambiguous if Zsófia’s version actually was his design intent [4]. She could be retrospectively applying a narrative to suit her world-view, placing Toth’s Jewish identity and trauma at the forefront of his design philosophy and success [5].

We’re told her uncle allegedly outlined an apolitical architectural philosophy in his memoirs, his designs were: “machines with no superfluous parts… they indicate nothing. They tell nothing. They simply are”. This unsentimental outlook gives the second act of the film its name: The hard core of beauty, and the title and theory are lifted from a Peter Zumthor essay of the same name [6]. This is also consistent with one of Tóth’s monologues about architecture earlier in the film [7].

Zsófia ends with a statement that seems to dismiss the creative process and design philosophy we’ve seen in the previous three and a half hours: “no matter what the others try and sell you, it is the destination, not the journey.”

The application of new interpretations outside of a creator’s control, transpositions of meaning, are commonplace in architectural history [8]. As one example, Brutalism, with its muscular, fortress-like forms, is sometimes today associated with federal dominance, even authoritarianism, or the destructive bluntness of urban renewal [9]. At its origin it was often a hopeful, utopian style with ambition to rebuild and rehouse from the rubble of war. The term brutalism originates from raw concrete, béton brut, not brutality. Some film critics have pondered if the ‘brutalist’ in this story is in fact the sinister Harrison Lee Van Buren, applying another new meaning to a brutalist.

Photograph of St. John's Abbey Minnesota, designed by Marcel Breuer in 1961. Corbet was inspired to co-write the film after reading an account of its design by a Benedictine Monk: Marcel Breuer and a Committee of Twelve Plan a Church. (Wikimedia Commons)

Despite receiving ten Oscar nominations, the film has prompted a negative reaction from some architects and architecture critics [10]. It takes many liberties with architectural history; the inaccuracies have been extensively described elsewhere [11]. Its portrayal of the architect as an uncompromising visionary, unwilling to work for others, is reminiscent of Ayn Rand’s problematic Howard Roarke in The Fountainhead. The film’s sombre, serious tone that has led some to incorrectly believe it is, at least partially, a true story [12].  Tied up with the complexities of artistic authorship is the expectation that a serious film like this has a responsibility to be accurate and realist, lest fiction be mistaken for fact.

Many architects and architectural critics find Laszlo’s buildings as depicted unconvincing, particularly so the Van Buren Institute [13]. It is hard to judge the institute, as filmmakers had to be thrifty in how they shot it. Most scenes, for example, had to decide whether to focus solely on floor or ceiling. Only segments of the building were constructed as large-scale models, the rest replicated by computer generated imagery and implied off-camera [14]. A certain number of real sites were used around Budapest to complete the impression. The architecture of the institute is therefore not one thing, a holistic vision, but several fractured things. This portrayal through fleeting glimpses creates a suspense and mystique worthy of a marauding horror-movie monster. Similarly the more we see, the less captivating it becomes [15].  

The lukewarm reception of the film’s architecture is all the more fascinating following revelations about its use of Artificial Intelligence. After controversy around the use of AI in post-production to enhance Brody and Jones’ Hungarian accents, an interview with production designer Judy Becker was unearthed. Becker stated that the film’s architecture consultant, Griffen Frazen, used the AI engine Midjourney to quickly create three Brutalist buildings for the film, at an early stage of development. A sample image provided in the article imitates hand-rendering in graphite or charcoal. Becker went on to explain “Now I will have these digital prints redrawn by an illustrator to create mythical buildings” [16]. Corbet has defended the collaboration and creativity of his team, stating that all renderings ultimately used were hand-drawn by artists. A24, however, released a statement that two digital renderings in the end sequence video were generated by AI [17].

With the fleeting glimpses we see of Tóth’s other buildings, it would hardly be a surprise if generative AI was used, even as just a tool in their creation. The buildings appear clunky and varied, mostly resembling incomplete appropriations of brutalism and international-style buildings. These results would be typical of the nascent abilities of AI image generation during the film’s creation (it has already greatly advanced since). Their uncanny quality is reminiscent of what Neil Leach describes as “machine hallucinations” [18]. Familiar yet unfamiliar, they resemble both everything and nothing.  

The Robert C. Weaver Federal Building, designed by Marcel Breuer, 1966. Breuer influenced the character of Lázslo Tóth. Carol M. Highsmith (Library of Congress).

The Brutalist has generated a very rich debate and numerous interpretations (see articles referenced, the list grows daily). Ultimately the architecture in the film is a vehicle, almost incidental to the telling of the characters’ stories. Corbet was less interested in an exercise of faithfully recreating accurate historical architecture, his main intent with the buildings and spaces shown was to externalise the mind of his sullen protagonist [19]. Considering the time and budget constraints on the production, the selective use of AI could be argued as pragmatic.

In terms of who defines the narrative around this film, it's unlikely that the architecture world’s unease with aspects of the film will have much impact. Its enormous success has allegedly generated a new appreciation for Brutalism outside architectural circles, at a time when its buildings are facing widespread erasure from public and private entities [20].

If the film prompts audiences to visit and value the authentic work of architects in post-war America: Breuer, Gropius, Le Corbusier, Rudolph, Kahn, Saarinen, Goldberg, Pei, Yamasaki, Weese; even if one is sceptical of the journey, the destination will be worth it.

The architecture of the institute is not one thing, a holistic vision, but several fractured things. This portrayal through fleeting glimpses creates a suspense and mystique worthy of a marauding horror-movie monster. Similarly the more we see, the less captivating it becomes.

Future Reference is a time capsule. It features opinion-pieces that cover the current developments, debates, and trends in the built environment. Each article assesses its subject through a particular lens to offer a different perspective. For all enquiries and potential contributors, please contact cormac.murray@type.ie.

Type believes in paying contributors. Like what we do? Support us here.

Future Reference is supported by the Arts Council through the Arts Grant Funding Award 2025.

References

1. Feldberg, Isaac. 2025. The Trauma of Inevitability: Brady Corbet and Mona Fastvold on “The Brutalist". 13 January. Accessed 02 10, 2025. https://www.rogerebert.com/interviews/the-brutalist-interview.

2. O'Falt, Chris. 2024. “'The Brutalist' Director Brady Corbet.” Indiewire's Filmmaker Toolkit Podcast. 20 December

3. Van Buren in particular repeatedly makes proclamations on society that reflect his narrow world view. The local town needs a gymnasium since he used to wrestle, but he won’t fund a swimming pool for them since he can’t swim.

4. Adrien Brody has suggested in interviews that we take Zsofia’s narrative literally, however director Corbet is coy in referring to it, and would rather the audience take their own interpretation: "The thing about a piece of public art, and this goes for architecture and cinema alike, is that no one is necessarily right. No one is necessarily wrong”. Stenzel, Wendy. 2025. Entertainment Weekly, The Brutalist ending explained: Director Brady Corbet reflects on building that transformative epilogue. 25 01. Accessed 01 14, 2025. https://ew.com/the-brutalist-ending-explained-8780080.

5. Asch, Mark. 2024. The Art Newspaper, The Brutalist asks who owns the memory of the Holocaust and who defines an artist’s legacy. 30 09. Accessed 02 14, 2025. www.theartnewspaper.com/2024/09/30/the-brutalist-new-york-film-festival-adrien-brody-brady-corbet-architecture-holocaust.

6. Zumthor states: “The reality of architecture is the concrete body in which forms, volumes, and spaces come into being. There are no ideas except in things.”  Zumthor, Peter. 1998. “The hard core of beauty.” In Thinking Architecture, by Peter Zumthor, 27-35. Basel: Birkhauser.

7. He states his European buildings would stand outside the politics of the day, perhaps generating different meaning for future generations, stating “my buildings were built to endure”.

8. Whyte, William. 2006. “How Do Buildings Mean? Some Issues of Interpretation in the History of Architecture.” History and Theory 45 (2): 153-77. Accessed 02 14, 2025. http://www.jstor.org/stable/3874104.

9.  Campagna, Barbara A. 2020. “Redefining Brutalism.” APT Bulletin: The Journal of Preservation Technology 51 (1): 25-36.

10. Wainwright, Oliver. 2025. The Guardian, Backlash builds: why the architecture world hates The Brutalist. 29 01. Accessed 02 10, 2025. https://www.theguardian.com/film/2025/jan/29/architecture-the-brutalist-marcel-breuer.

11. See Eva Díaz particularly scathing review: Díaz, Eva. 2025. Art Review, The Neoliberal Fantasy of ‘The Brutalist’. 31 01. Accessed 02 14, 2025. https://artreview.com/the-neoliberal-fantasy-of-the-brutalist-brady-corbet-opinion-eva-diaz/.

These inaccuracies persist despite the fact that Corbet and Fastvold were originally inspired by the late  historian Jean-Louis Cohen’s book on the architecture of World War Two: Architecture in Uniform, and Cohen was consulted on the film. Schwartz, Alexandra. 2024. The New Yorker, Brady Corbet's Outsider American Epic. 13 12. Accessed 02 10, 2025. https://www.newyorker.com/magazine/2024/12/23/brady-corbet-profile.

12. Notwithstanding some clear parallels between Toth’s life-story and that of Marcel Breuer, the writers have explained their decision to invent a persona: an actual biopic would be open to correction, a fictional one can tell a story unfettered. Feldberg, 2025.

13. Brutalism is often applied liberally to any exposed concrete structures from the 1950s onward but the term was only coined in Post-war Britain in 1953 and stayed largely in the UK until the late 1950s. In a further mélange of architectural language, Judy Becker, production designer on the film, has been open about one of the key inspirations for the Van Buren institute: Tadao Ando’s (much more recent) Church of Light, from 1999. Rao, Anjulie. 2024. Dwell Magazine, How the “The Brutalist” Production Designer Went “Method” to Embody a Fictional Architect. 18 12. Accessed 02 10, 2025. https://www.dwell.com/article/the-brutalist-interview-production-designer-judy-becker-architect-6a15652b.

14. Corbet has described how Brutalism as a style was well-suited to this disjointed approach, more so than an intricate or ornamental architectural style would have been, factoring in the expense and time that would be needed to create a Gaudi project. Despite architects’ qualms with the final built representation, Corbet personally has spoken about relaying indisputable characteristics of Brutalism: the ability to be minimalist and maximalist at once, the ‘minerality’ of concrete. O'Falt, 2024.

15. John Grindrod (who admires the film) describes the community building as “about as unappetising a prospect as you could wish for, a huge blank box with none of the expression of internal functions, asymmetry or sculptural drama and texture that makes brutalism such a beloved – or contentious – style” Grindrod, John. 2025. Recessed Space, The Brutalist: constructing the life of an architect. 07 February. Accessed 02 10, 2025. https://recessed.space/00250-John-Grindrod-on-The-Brutalist.

16. Macaulay, Scott. 15. Filmaker Magazine, Artistic Outputs: Filmmakers and Production Designers on Using Generative AI. 2022 December. Accessed 02 17, 2025. https://filmmakermagazine.com/117846-midjourney-generative-ai/?ueid=f6a2ce9cbbfc3ef017d5e562b8b06ded&utm_source=Sailthru&utm_medium=email&utm_campaign=Gold%20Rush%20-%20January%2024%2C%202025%20-%20TEST&utm_term=Gold%20Rush%20-%20Test%20List.

17. Jones, Nate. 2025. Vulture, The Ghost in the Machinations. 25 01. Accessed 02 10, 2025. https://www.vulture.com/article/did-the-brutalist-use-ai-will-it-affect-2025-oscar-race.html.

18. Leach, Neil. 2021. Architecture in the Age of Artificial Intelligence:. New York: Bloomsbury Visual Arts.

19. O'Falt, 2024.

20. Khomami, Nadia. 2025. The Guardian, Experts hope The Brutalist will revive interest in UK’s modernist buildings. 17 01. Accessed 02 14, 2025. https://www.theguardian.com/artanddesign/2025/jan/17/the-brutalist-brady-corbet-uk-architecture-modernist-buildings.

Contributors

Cormac Murray

Cormac Murray is an architect, lecturer and writer based in Dublin. He co-authored ‘The Dublin Architecture Guide, 1937-2021’, published in November 2021 by The Lilliput Press. He has written for ‘Architecture Ireland’ and ‘house + design’ magazine, and was assistant editor for volumes 20 and 21 of ‘Building Material’. In 2025 Cormac released a book 'America at Home: The Architecture and Politics of the US Embassy Dublin' published by the Phibsboro Press.

Related articles

For the want of a bike shop, we lose the city

Róisín Murphy
Future Reference
Róisín Murphy
Cormac Murray

McCormack’s was established in 1984, its current owner is Daire O’Flaherty. At only 18m2, this shop had a powerful presence. It poured out onto the footpath with negotiations of punctures, pedals, pumps, prices, all conducted in the plein air of Dublin's Appian way: Dorset Street. Pronounced in dublin-ese with two distinctly independent syllables:  Dor-set, the common pronunciation is miles from the English variant, and lightyears from the ancient route it is descended from: Slige Midluachra [1].

Unlike the case of the ill-fated Delaney’s bike shop in Harold’s Cross, allegedly Dublin’s oldest [2], it was not the increasing cost of business that shut McCormack’s. Right up to its closure, this institution was hopping, with a lively mix of locals and commuters dropping by. According to the shop owner, it was closed because the landowner valued the site more highly once it was vacant [3].

The bike shop was part of a three-storey suite of early Victorian buildings, with a modified-Georgian terrace lining the west of it. Over the past few years its neighbouring buildings have similarly been drained of residential and retail tenants. Relatively recently this city block was home to a multitude of residents and traders. Today the signature calling card of vacancy is visible: permanently-opened windows in the upstairs accommodation, allowing the elements in. Nobody lives or works here to shut them, to provide essential daily care for the properties.

Daire is well-versed and articulate in what makes a city both at the ground level and also the urban theory behind it. On Dorset street, he had a frontline view of Dublin’s traffic congestion during the morning rush hour, the worst it has ever been. He sees an opportunity in the widespread overhaul of the city’s transport system, which is being redesigned to prioritise public transport for decarbonisation and public health: more and more people are choosing bikes to get into work, and live healthily in the city. In his view bikes are a key component of any liveable city, like Paris or Amsterdam perhaps. What good will the ambition to encourage cycling be, without centrally-located facilities for bike repair and maintenance? It is akin to building a motorway without including for new garages or fuel stations.

McCormack’s now has a premises in Drumcondra, not far from its former home. Daire has yet to establish whether business has actually improved. However the same lack of protection exists in the new premises. While there are limitations to hosting a  bike shop in a small retail unit (cycling shops are ideally suited to larger premises), McCormack’s 41 years of business clearly evidences the ability to adapt and survive in small, tight spaces. Shutting small independent retailers down will make larger out of town suburban shops more tempting to customers. It also offloads a responsibility to repair the existing urban fabric – an essential and under-practised aspect of the circular economy.

At a municipal level, there are no obvious consequences for ousting an established small business tenant in pursuit of greater profit, nor any meaningful incentives for landlords to help their continued operation. The desire to sell off buildings with a clean slate of no sitting tenants is widespread in Dublin, and the results are most keenly felt by the communities who make use of small businesses.

The closure of specialised small businesses, like bike shops, locksmiths, butchers, grocers, are part of a broader list of fatalities to our city, with the loss of art and cultural spaces, pubs and restaurants regularly causing public outcry. In an ecosystem of property speculation, few tenancies are safe. The liveable city we aspire to is increasingly precarious.

While these changes can seem inevitable and often happen stealthily over time, the failure of policy to protect small independent businesses will cost the city in easily-measurable ways. Daire famously once broke up a fight between two locals arguing over money; he, and many others like him, are eyes, ears and a friend to the street. This is increasingly relevant when the media and political debate focus on inner-city crime and public safety.

The fight for the city is not just in art spaces, pubs, heritage properties, it is the fight to protect small independent retailers and those committed to living and doing business in our city. If Dublin is to stay open for business, it has to protect them too. If indeed ‘we are Dublin Town’ let us aim to be like Paris or Berlin, with a feast of small independent retailers providing vibrancy to streets [4]. Task forces looking at the bigger picture of our urban centre, encouraging external investment in the city, need to be clear-eyed on the draining of its smaller, but equally essential, tenants. Otherwise fixing the city through grand gestures will be like trying to save a marriage, while having an affair.

15/2/2026
Future Reference

After forty-one years in business, what was probably Dublin’s smallest bike shop: McCormack’s on Dorset Street, pulled down the shutters for the last time. In this article, Róisín Murphy uses the closure as a lens on the wider disappearance of small, long-standing businesses from the city, asking how liveable Dublin can remain if independent traders and venues continue to vanish.

Read

The potential of political design

Anna Cassidy
Future Reference
Anna Cassidy
Cormac Murray

This year’s presidential election made visible a dynamic that is often overlooked in political analysis: how campaigns operate as a form of civic infrastructure, and to what extent design plays a role in their efficacy. Far from being peripheral or decorative, the visual strategies deployed by candidates’ structure how people encounter political life; they shape perceptions long before policy is discussed or manifestos are read. Political design occupies a unique position within democracies, somewhere at the intersection of communication, civic identity, and public trust.

In Ireland, this relationship between design and democratic expression has been strained by a decades-long pattern of executive neglect. Successive governments have systematically deprioritised design and aesthetic quality in public communication and built infrastructure. Senior ministers increasingly frame design as an optional consideration, an unnecessary add-on rather than a fundamental part of how the State articulates care, competence, and regard for its people. As Minister for Public Expenditure Jack Chambers stated during a debate concerning escalating costs at the National Children’s Hospital (NCH), ‘there needs to be much better discipline in cost effectiveness… That means making choices around cost and efficiency over design standards and aesthetics in some instances’ [1].

This position, widely cited and contested, exemplifies a broader ideological shift which sees design treated as a dispensable luxury rather than an essential civic tool [2].This framing misunderstands the function of design within public life. Design, in this case, is not ornamental; it is a mode of communication through which the State makes itself legible. When design is neglected, the consequences extend far beyond the aesthetic and shape the conditions under which political meaning, public trust, and civic visibility are formed.

Catherine Connolly’s presidential win social post (2025), digital graphic, sourced by author.

In the aftermath of Catherine Connolly's election as President, commentators highlighted the design and visual expression of each candidate as decisive factors [3]. Connolly’s campaign offered me a rare opportunity to explore what an authentically Irish political visual identity might look like when grounded in cultural memory rather than branding for the sake of visuals alone. While designing, I drew directly from Ireland’s vernacular signwriting tradition: the hand-painted shopfronts, gilded fascias, and serifed letterforms that once defined the visual texture of towns and villages. These were not simply aesthetic references. They embodied authorship, locality, and a sense of civic care.

By incorporating hand-drawn lettering, a deep green and cream palette, and a postage-stamp motif, the campaign sought to restore the tactile warmth and humanity often lost in contemporary political design. The stamp, a quiet symbol of communication and exchange, is a reminder that politics is, at its core, a conversation carried between people. This concept frames Irish craft traditions not as relics, but as living cultural practices capable of shaping contemporary civic discourse.

Left: Anna Cassidy, Stamp motif for Catherine Connolly’s campaign (2025), Right: An Post, Ireland’s first ever commemorative stamp on the 100th birthday of Irish suffragette Anna Haslam.

In doing so, Connolly’s campaign made design itself an act of cultural continuity, a way of honouring the past while proposing a more grounded and participatory future. By the time Connolly declared on election night, “This win is not for me, but for us,” the sentiment had already been woven through posters, leaflets, and social media, a visual testament to a campaign that made the collective visible long before the votes were counted [4].

Across the Atlantic, Zohran Mamdani’s mayoral campaign in New York City attracted attention first for his democratic socialist views. It was the striking coherence of his campaign design, however, that propelled him into broader public discourse. Not since Shepard Fairey’s Hope poster, for Barack Obama, had a political image circulated so widely. It gained the kind of immediate recognition associated with Jim Fitzpatrick’s image of Che Guevara.

The Mamdani campaign was intentionally rooted in the material and cultural vernacular of the city itself. The cobalt blue and yellow palette was drawn directly from everyday sights in New York: bodega awnings, taxi cabs, MetroCards, hot dog vendors, and the signage of small independent businesses [5]. In this way, the campaign aligned itself with working-class infrastructure that defines the city’s public life, situating Mamdani not as an outsider but as a candidate embedded in the city’s social, cultural and economic rhythms [6]. Central to this strategy was the premise that design could serve as a communicative bridge to the constituency Mamdani sought to represent. In doing so, the campaign framed visual culture as a mode of continuity and care, a reminder that political communication can affirm belonging as powerfully as it persuades.

Aneesh Bhoopathy, Mamdani Official Election Poster (2025), source Mamdani campaign.

Irish election materials, as well as the State's political design more generally, don't attempt to convey substantive meaning through visuals. Their long-standing reliance on formulaic portraiture, generic slogans, and minimal graphic refinement mirrors a broader campaign strategy in which candidates are packaged as approachable local figures using highly-conventionalised visual cues. This approach reduces design to a mechanism for name recall rather than a vehicle for articulating political values or fostering civic engagement. The environmental waste associated with poster production only heightens the sense of outdatedness and underscores how Irish campaign materials often lag behind the more considered, narrative-driven strategies emerging elsewhere. As such, this tradition of visual identity crystallises the limitations of Irish political branding: a dependence on repetition, familiarity, and low-risk aesthetics at the expense of meaningful visual communication.

A strong democracy depends on sustained, accessible dialogue between the State and its people. Visual identity is structurally embedded within this exchange. Visual languages that are familiar or culturally resonant reduce cognitive load and strengthen affective engagement, whereas generic or stylistically flattened forms tend to weaken meaning-making [7]. In this sense, campaign aesthetics function as a form of civic infrastructure, shaping perceptions of authority, intention, and legitimacy before a single word is spoken.

When design is framed as a luxury rather than an essential component of civic life, it erodes the shared visual language through which democratic communication occurs. Such an approach initiates a feedback loop. Minimal investment in design yields fewer meaningful symbolic or material expressions of public life. As these expressions diminish, the State becomes increasingly illegible to its people. Over time, the corporeal presence of the State, its visibility in the everyday, degrades. What was once a free-flowing dialogue becomes generic, flattened, and emotionally inert. Political branding therefore mirrors the State’s broader orientation toward public infrastructure. When design is treated as secondary, a dispensable aesthetic layer rather than a civic medium, its communicative and democratic potential collapses. When taken seriously, however, design becomes a point at which cultural belonging, political intent, and civic participation converge.

Ireland’s future civic health depends not on dispensing with design but on recognising it as a central component of public life. It is the medium through which the State becomes visible, legible, and trustworthy.

The views expressed in this article are the author's own.

26/11/2025
Future Reference

Highly visible and emotionally charged, electoral campaigns are often the first instance in which a state’s people encounter their elected representatives. In this article, Anna Cassidy, designer for Catherine Connolly's presidential campaign, examines how political design is indispensable to the democratic process.

Read

Molly Malone’s breasts and the production of space

David Capener
Future Reference
David Capener
Cormac Murray

“[W]asn't this all started by some terminally online moron in trinity? … Nobody gives a shite so long as the statue isn't actually being damaged” wrote [Deleted] on the reddit page r/Ireland in a thread to discuss Dublin City Council's proposals to stop the repeated groping of the Molly Malone statue on Suffolk Street —  her breasts repeatedly touched by the sweaty hands of tourists, so much so that the dark patina has been worn away to reveal the earthy metallic dark orange of the bronze from which the mythical fishwife was cast. Thousands of images of Molly #mollymalone circulate on TikTok. A group of men dressed in Jack Chalton-era Irish football jerseys stand in line to rub their faces in her breasts. In the comments section one user posts, “reminder she’s 15 in this statue,” others disagree, claiming she was older, as if somehow the behaviour would be permissible if the statue represented Molly as 17 – the legal age for consenting sexual acts. Others use the platform to protest the behaviour.

If you ask Google’s AI Gemini about the practice, it tells you that “this practice is now discouraged by authorities for preservation reasons.” This is artificial stupidity, a view blind to a far more important problem, one that philosopher Sylvia Wynter described as an urban planning that assumes the male-coded subject as the norm, while others—women, Black, Indigenous, and colonised peoples – are excluded, marginalised, or rendered invisible [1]. For Wynter, urban space is ontologically male, in that its logics of design, governance, and belonging reproduce a gendered and racialised “Man” as the universal standard of being. Speaking to RTÉ Radio One, DCC Arts Officer Ray Yeates (a man) suggested that one solution could be to “just accept that this behaviour is something that occurs worldwide with statues” – human stupidity [2]. Perhaps Yeates might agree to a plaque being added, inscribed with a quote from Wynter: “Man …overrepresents itself as if it were the human itself”[3].

 

As images of the statue circulate online, they both promote and raise awareness of this deleterious practice. But this is the means and not the end of their circulation. These images turn Suffolk Street into a space for the production of a strange kind of economic exchange. With one sweaty hand on a breast, and the other on a smartphone, tourists become workers. Here, as in all of everyday life, a distinction can no longer be made between work and play. In our age of contemporary digital technology all of everyday life is a factory. To play is to work; the digital proletariat; to use a technological prosthesis is to be used by that prosthesis. These interfaces, designed for the many by and for the benefit of the few, manage life by means of ‘fun’. Spaces like Suffolk Street are, as Letizia Chiappini writes, where “[a]ffect, desire, pain, and love, are digitally mobilised for direct spatial impact” [4].

 

Henri Lefebvre called this abstract space – “[t]he predominance of the visual (or more precisely of the geometric-visual-spatial)” [5]. He described this kind of logic as a planetary mesh that has been thrown over all space [6]. Any space, anything, anywhere, no matter how banal is subject to this logic. 13,461 km away from the Molly Malone statue  is an underpass in the Chinese city of Guilin. Each night crowds of outdoor live streamers gather to steam content on Douyin (the Chinese version of TikTok), their faces glowing in the phosphorus white of selfie lamps. Geolocation means that if they are closer to more prosperous neighbourhoods then they make more money from the wealthy clients who live there. These leftover urban spaces that are seen as unattractive and once disregarded in a capitalist economy have become spaces where new economies and ways of working emerge. I have written elsewhere about the disproportionate role that Ireland plays in facilitating the infrastructures that produce these kinds of spaces [7]. This is a new kind of geopolitics, one facilitated by State fiscal policies, such as in Ireland, home of one of lowest standard corporate tax rates in the EU.

This is capitalism incarnate – capitalism become flesh. Everything has an exchange value. There is not a thing that cannot be transformed into a commodity to be circulated in an economy of flesh, thoughts, drives and desires. This is an economy governed by images, subject to what legal scholar Antoinette Rouvroy calls algorithmic governance – the governance of “the social world that is based on the algorithmic processing of big data sets rather than on politics, law, and social norms” [8]. The statue of Molly is a public surface subject to an extractive logic, via the lens she is engineered for constant circulation, interaction, and capture. The statue as code has her meaning flattened into content for the purpose of data extraction and ad revenue. This kind of collapsing together of work and leisure is a weapon of mass distraction. It removes us from everyday life,  producing what philosopher Henri Lefebvre called a “transcendental contempt for the real” [9].

Lefebvre also called for a right to the city, by which he meant the right to the production of truly democratic space. Space that is not subject to capitalist abstraction. To what extent this is even possible in our precarious age of algorithmic governance is questionable - but nonetheless we must seek to understand, hope and act. 

27/10/2025
Future Reference

The groping of the Molly Malone in Dublin reveals a complex new urban condition – the algorithmic production of space. Social media, viral images, new modes of capitalist production, foreground the emergence of an entirely new logic of spatial production. What does this mean for the possibility of a right to the city?

Read

Updates

Website by Good as Gold.