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The film/tv studio as a building type

Mark Shiel
16/12/2024

Open Space

Studio buildings serve as the backbone of media production across film and television. In Ireland, the maintenance and construction of studio architecture underscores a critical issue: the future of RTÉ’s infrastructure amid global shifts in media production. This article explores the history of studio design from its origins in early twentieth century Los Angeles to present-day challenges in the sector.

CBS Television City, Fairfax Ave and Beverly Blvd, Los Angeles, completed 1952, architects William Pereira and Charles Luckman. Image courtesy Los Angeles Public Library

Notwithstanding complaints about its cost, RTÉ’s underdeveloped estate shows that it has never been funded enough.

‘Studio’ is a broad term for a place of creative work in several fields, including film, television, radio, architecture, photography, fine art, music, and dance [1]. At a time of growth in creative industries in Ireland, this article focuses on the studio as a building type, especially in film and television, where studios tend to be large. Understanding these places can improve professional practice and policy around media industries, which have distinctive architectural and urban planning needs. It may also help public understanding of an urgent issue in Irish media – the infrastructure of RTÉ, which requires significant public expenditure and good will to fulfill its mandate sustainably while keeping pace with technological change.

Recent public debate has reminded us of the geography of publicly-funded radio and television in Ireland: the large scale of RTÉ’s studios in Donnybrook, its smaller facilities in Cork and Limerick, and the studios of TG4 in Spiddal, Co. Galway [2]. Only those in Donnybrook and Spiddal are purpose-built, having been designed to a high standard by the acclaimed Dublin-based firm of Scott Tallon Walker. Closely related is Ireland’s network of privately owned studios, originating in 1958 with Ardmore Studios in Bray, Co. Wicklow, and recently expanded by the nearby Ashford Studios and by Troy Studios in Limerick. Dominated by commercial feature film and television drama production, often for overseas clients but supported by publicly-funded tax incentives, the private sector has recently seen a growth spurt in which at least three more large facilities are in planning: Greystones Media Campus, Dublin Fields Studios in Clondalkin, and Hammerlake Studios, Mullingar [3].

Each of these is vying to be Ireland’s largest studios with an exuberant self-promotion reminiscent of the explosive growth of the Hollywood studio system in the 1920s. Meanwhile, RTÉ’s studios in Donnybrook – built in the 1960s, just a few years after Ardmore – are downsizing or threatened with closure. The discrepancy highlights the relative neglect of public service media in recent years but also an opportunity to recalibrate with joined-up thinking and greater ambition. Notwithstanding complaints about its cost, RTÉ’s underdeveloped estate shows that it has never been funded enough. In other recent publications, I have related this problem to European and American contexts, but here I want to compare it specifically to Los Angeles. That city has an urban area ten times the size of Dublin, and a population eight times as large, in which four clusters of film and television studios (Hollywood, Studio City, Culver City, and Burbank) directly employ about 100,000 people and produce over a quarter of all US film and television output [4]. There are significant differences of scale, economics, and ideology but we can still draw lessons from Los Angeles because it has shaped many international standards in studio design and construction, many studio buildings are still in use that were constructed a century ago, and the economic and cultural contribution of studios is a source of pride.

In the 1920s, when the GPO was first occupied by 2RN, the predecessor of Radio Éireann, William Fox was building the massive studio complex called Century City; Mary Pickford, Charlie Chaplin and Douglas Fairbanks were financing the new studios of United Artists on Melrose Avenue; and Jack and Harry Warner were expanding their headquarters on Sunset Boulevard in Hollywood to new and bigger studios in Burbank. This expansion was driven by growing international markets for Hollywood films but also by technological change. In the 1910s, the first studios had been open-air timber frame stages protected from the California sun by retractable muslin shades [5]. These were soon replaced by glasshouses with iron or steel frames, which were more permanent but still prioritized natural light. Both early types were made for silent cinema and housed actors, crew, and sets for multiple productions side by side without concerns for noise. In the late 1920s, the coming of sound brought dramatic change, requiring heavier concrete structures whose opaque and insulated walls excluded both light and sound. That type still dominates today.

Warner Bros, Sunset Blvd, Los Angeles, Stages 1 and 2 (built 1926). Photography by the author

While commissions from the Hollywood film industry helped drive the architectural innovations of Richard Neutra, Paul R. Williams, Claude Beelman, and Albert C. Martin, Los Angeles studios developed world-leading standards that governed their buildings’ layout, dimensions, materials, lighting, climate control, acoustics, communications, and electrical power. Many of those standards were developed by the Society of Motion Picture and Television Engineers, which remains influential today in the US and worldwide [6]. Indeed, the design and construction of studios set many trends in architecture: studios built for ‘talking pictures’ in the late 1920s pioneered the use of tilt-up concrete walls; excessive heat generated by studio lights in the 1930s and ‘40s helped to popularise air conditioning; and the ramping up of television production in the 1950s and ‘60s accelerated the use of epoxy resin floors in commercial buildings, and the mainstreaming of open-plan offices, electronic systems, and digital networks.

All of these technologies were used in the construction of Los Angeles’ most famous purpose-built television studios at CBS Television City in Los Angeles. Opened in 1952, this was designed by William Pereira and Charles Luckman in the minimalist, rectilinear style known as ‘mid-century modern’ – the closest comparison in Los Angeles to the more Miesian but equally beautiful buildings of RTÉ. As such, just as MGM, RKO and other famous studios favoured neoclassical buildings in the 1910s and art deco structures in the 1930s, CBS Television City continued a tradition of film and television companies commissioning innovative architecture [7]. As media industries, constantly in the public eye and aligned with the visual arts, they valued design excellence and sought to promote it through studio buildings that embodied their ethos. Many of these have been bought and sold, changed hands, and modernised but there has been remarkable continuity too with most of the city’s original studios still in use today.

Feature film and television drama production is distributed more globally now than before and, ironically, Ireland’s recent success is one of the current sources of pressure on the industry in Los Angeles, along with the decline of theatrical exhibition and the rise of virtual production, AI, and streaming [8]. Signalling this, the original Warner Bros studios in the heart of Hollywood, which are well-preserved and still functioning, were recently joined by the high-rise postmodernist headquarters of Netflix, unceremoniously squeezed into a corner of the site in 2018. Meanwhile, Los Angeles also has a proud tradition in public service media, embodied in PBS SoCal, the Southern California affiliate of the national broadcaster, for whom Gensler recently refurbished studios between Disney and Warners in Burbank [9].

Warner Bros, Sunset Blvd, Los Angeles, original neoclassical administration building (1926) with new Netflix headquarters (2018). Photography by the author

Like all of these, film and television studios in Ireland are also adapting to dramatic change. Some of the private studios currently in planning have been delayed by financial caution on the part of investors, still reacting to last year’s Hollywood strikes and calculating the effects of AI. And RTÉ is seeking to modernise in response to media convergence driven by Hollywood and big tech. In my next article in this series, I will further develop the argument that the best way to address the sectoral challenges of the day is to cluster indigenous Irish media and creative industries in a diversified and densified RTÉ campus in Donnybrook. This would also bring exciting opportunities in architecture.

Feature film and television drama production is distributed more globally now than before and, ironically, Ireland’s recent success is one of the current sources of pressure on the industry in Los Angeles, along with the decline of theatrical exhibition and the rise of virtual production, AI, and streaming.

Open Space is intended to allow for the testing of ideas, themes, and formats that don’t typically fit within our regular article series. For all enquiries and potential contributors, please contact info@type.ie.

Open Space is supported by the Arts Council through the Arts Grant Funding Award 2024.

References

1. See, for example, Brian Jacobson, In the Studio: Visual Creation and its Material Environments, University of California Press, 2020.

2. M. Shiel, "Public media in public space: the future of RTÉ Studios in Donnybrook", Type, 1 July 2024; "RTÉ was in the GPO before and it didn’t work", The Irish Times, 17 October 2024.

3. The television studios of Sky andVirgin in west Dublin focus on news, sport, and current affairs and are beyond the scope of this article but will feature in future publications.

4. Otis College Report on the Creative Economy, California’s Creative Economy, 6 June 2024

5. M. Shiel, HollywoodCinema and the Real Los Angeles,University of Chicago Press, 2012, pp. 128-210.

6. SMPTE, “Standards”. https://www.smpte.org/standards/overview. In Europe, many standards in film and television studio design – especially for public service media – are set by the European Broadcasting Union, of which RTÉ is a member. See, for example, its New Builders Report 2024. https://www.ebu.ch/research/membersonly/report/new-builders.

7. L. Spigel, TV by Design: Modern Art and the Rise of Network Television, University of Chicago Press, 2009. https://press.uchicago.edu/ucp/books/book/chicago/T/bo5876276.html.

8. For a survey of Irish film/tv studios and the global production environment, see B. Grantham, “Studio Construction in Ireland: Boom, Bubble – or Both?”, in V. Mayer, N. Lavie, and M. Banks, Media Industries in Crisis, Routledge, 2024, pp. 102-109.

9. Gensler, “KCET Studios, Burbank,California”. https://www.gensler.com/projects/kcet-studios.

Contributors

Mark Shiel

Mark Shiel is Professor of Film, Media, and Urban Studies at King’s College London. He is the author or editor of five books on cinema, television, and cities. A native of Dublin, he is also a director of MediaUrbanism, an Irish-American consulting firm advising on media and creative industries.

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The film/tv studio as a building type

Mark Shiel
Open Space
Mark Shiel
Michael Hayes

‘Studio’ is a broad term for a place of creative work in several fields, including film, television, radio, architecture, photography, fine art, music, and dance [1]. At a time of growth in creative industries in Ireland, this article focuses on the studio as a building type, especially in film and television, where studios tend to be large. Understanding these places can improve professional practice and policy around media industries, which have distinctive architectural and urban planning needs. It may also help public understanding of an urgent issue in Irish media – the infrastructure of RTÉ, which requires significant public expenditure and good will to fulfill its mandate sustainably while keeping pace with technological change.

Recent public debate has reminded us of the geography of publicly-funded radio and television in Ireland: the large scale of RTÉ’s studios in Donnybrook, its smaller facilities in Cork and Limerick, and the studios of TG4 in Spiddal, Co. Galway [2]. Only those in Donnybrook and Spiddal are purpose-built, having been designed to a high standard by the acclaimed Dublin-based firm of Scott Tallon Walker. Closely related is Ireland’s network of privately owned studios, originating in 1958 with Ardmore Studios in Bray, Co. Wicklow, and recently expanded by the nearby Ashford Studios and by Troy Studios in Limerick. Dominated by commercial feature film and television drama production, often for overseas clients but supported by publicly-funded tax incentives, the private sector has recently seen a growth spurt in which at least three more large facilities are in planning: Greystones Media Campus, Dublin Fields Studios in Clondalkin, and Hammerlake Studios, Mullingar [3].

Each of these is vying to be Ireland’s largest studios with an exuberant self-promotion reminiscent of the explosive growth of the Hollywood studio system in the 1920s. Meanwhile, RTÉ’s studios in Donnybrook – built in the 1960s, just a few years after Ardmore – are downsizing or threatened with closure. The discrepancy highlights the relative neglect of public service media in recent years but also an opportunity to recalibrate with joined-up thinking and greater ambition. Notwithstanding complaints about its cost, RTÉ’s underdeveloped estate shows that it has never been funded enough. In other recent publications, I have related this problem to European and American contexts, but here I want to compare it specifically to Los Angeles. That city has an urban area ten times the size of Dublin, and a population eight times as large, in which four clusters of film and television studios (Hollywood, Studio City, Culver City, and Burbank) directly employ about 100,000 people and produce over a quarter of all US film and television output [4]. There are significant differences of scale, economics, and ideology but we can still draw lessons from Los Angeles because it has shaped many international standards in studio design and construction, many studio buildings are still in use that were constructed a century ago, and the economic and cultural contribution of studios is a source of pride.

In the 1920s, when the GPO was first occupied by 2RN, the predecessor of Radio Éireann, William Fox was building the massive studio complex called Century City; Mary Pickford, Charlie Chaplin and Douglas Fairbanks were financing the new studios of United Artists on Melrose Avenue; and Jack and Harry Warner were expanding their headquarters on Sunset Boulevard in Hollywood to new and bigger studios in Burbank. This expansion was driven by growing international markets for Hollywood films but also by technological change. In the 1910s, the first studios had been open-air timber frame stages protected from the California sun by retractable muslin shades [5]. These were soon replaced by glasshouses with iron or steel frames, which were more permanent but still prioritized natural light. Both early types were made for silent cinema and housed actors, crew, and sets for multiple productions side by side without concerns for noise. In the late 1920s, the coming of sound brought dramatic change, requiring heavier concrete structures whose opaque and insulated walls excluded both light and sound. That type still dominates today.

Warner Bros, Sunset Blvd, Los Angeles, Stages 1 and 2 (built 1926). Photography by the author

While commissions from the Hollywood film industry helped drive the architectural innovations of Richard Neutra, Paul R. Williams, Claude Beelman, and Albert C. Martin, Los Angeles studios developed world-leading standards that governed their buildings’ layout, dimensions, materials, lighting, climate control, acoustics, communications, and electrical power. Many of those standards were developed by the Society of Motion Picture and Television Engineers, which remains influential today in the US and worldwide [6]. Indeed, the design and construction of studios set many trends in architecture: studios built for ‘talking pictures’ in the late 1920s pioneered the use of tilt-up concrete walls; excessive heat generated by studio lights in the 1930s and ‘40s helped to popularise air conditioning; and the ramping up of television production in the 1950s and ‘60s accelerated the use of epoxy resin floors in commercial buildings, and the mainstreaming of open-plan offices, electronic systems, and digital networks.

All of these technologies were used in the construction of Los Angeles’ most famous purpose-built television studios at CBS Television City in Los Angeles. Opened in 1952, this was designed by William Pereira and Charles Luckman in the minimalist, rectilinear style known as ‘mid-century modern’ – the closest comparison in Los Angeles to the more Miesian but equally beautiful buildings of RTÉ. As such, just as MGM, RKO and other famous studios favoured neoclassical buildings in the 1910s and art deco structures in the 1930s, CBS Television City continued a tradition of film and television companies commissioning innovative architecture [7]. As media industries, constantly in the public eye and aligned with the visual arts, they valued design excellence and sought to promote it through studio buildings that embodied their ethos. Many of these have been bought and sold, changed hands, and modernised but there has been remarkable continuity too with most of the city’s original studios still in use today.

Feature film and television drama production is distributed more globally now than before and, ironically, Ireland’s recent success is one of the current sources of pressure on the industry in Los Angeles, along with the decline of theatrical exhibition and the rise of virtual production, AI, and streaming [8]. Signalling this, the original Warner Bros studios in the heart of Hollywood, which are well-preserved and still functioning, were recently joined by the high-rise postmodernist headquarters of Netflix, unceremoniously squeezed into a corner of the site in 2018. Meanwhile, Los Angeles also has a proud tradition in public service media, embodied in PBS SoCal, the Southern California affiliate of the national broadcaster, for whom Gensler recently refurbished studios between Disney and Warners in Burbank [9].

Warner Bros, Sunset Blvd, Los Angeles, original neoclassical administration building (1926) with new Netflix headquarters (2018). Photography by the author

Like all of these, film and television studios in Ireland are also adapting to dramatic change. Some of the private studios currently in planning have been delayed by financial caution on the part of investors, still reacting to last year’s Hollywood strikes and calculating the effects of AI. And RTÉ is seeking to modernise in response to media convergence driven by Hollywood and big tech. In my next article in this series, I will further develop the argument that the best way to address the sectoral challenges of the day is to cluster indigenous Irish media and creative industries in a diversified and densified RTÉ campus in Donnybrook. This would also bring exciting opportunities in architecture.

16/12/2024
Open Space

Studio buildings serve as the backbone of media production across film and television. In Ireland, the maintenance and construction of studio architecture underscores a critical issue: the future of RTÉ’s infrastructure amid global shifts in media production. This article explores the history of studio design from its origins in early twentieth century Los Angeles to present-day challenges in the sector.

Read

Claiming urban design as landscape architecture

Andrew Ó Murchú
Open Space
Andrew Ó Murchú
Doireann de Courcy Mac Donnell

Recent developments in urban design discourse in Ireland include an Urban Design Symposium at UCD in 2023 [1], during which proposals to pursue an accreditation for urban designers within the RIAI were discussed. While the Symposium’s published proceedings highlight Irish architecture’s broad professional commitments, any meaningful engagement with environmental or climate adaptation issues were glaringly absent.

While it is too easy to point fingers and add to the rhetoric and calls for further expansion to the architect’s professional activities, the issue as I see it is rather that the profession of landscape architecture within Ireland remains critically underdeveloped. Elsewhere landscape architects are leading on large-scale urban adaptation projects and clearly articulating their role in the compounding climate and biodiversity crises. The urgent need for such professionals has led some of the western world’s most prized schools of architecture – the Bartlett School of Architecture, UCL; ETH Zurich; Pratt Institute – to inaugurate new professional programmes in landscape architecture in the past six years. To highlight the excitement and optimism that exists amongst its practitioners, Belgian landscape architect Bas Smets recently said that he was drawn to the field because “there’s still so many things to be invented" [2]. Landscape architecture, in other words, is finally having its moment.

In this regard I wish to discuss the disciplinary formations and practices of landscape architecture which are relevant to the development of urban design in Ireland. I frame landscape architecture here in its most ambitious form as it intersects with processes of urbanisation and as it emerges as a field uniquely equipped to take on a diverse range of issues at the intersection of living systems, public space, and social injustices. I also argue that the landscape architect has as much of a claim today to lead on urban design projects as the architect, and that ongoing considerations to accredit architects as urban designers by the RIAI may end up excluding landscape architects from their work to adapt the city to the environmental and social challenges of the twenty-first century.

Greater cultural awareness of the climate and ecological crises alongside an emerging consciousness of spatial injustices has positioned landscape architects as primary agents in the design of the built environment. This has perhaps been best articulated by Charles Waldheim in his 2016 publication Landscape as Urbanism, where he argues that traditional urban planning and design strategies – allied with the field of architecture – are incapable of reconciling with the pace and scale of urban change caused by both deindustrialization and market-driven urbanisation. As industry recedes from urban centres it is typically met with an inflow of global capital to capture opportunities for the making of buildings as financial machines. When the Port Authority of New York and New Jersey announced the sale of Brooklyn’s abandoned waterfront piers in the 1980s, plans to occupy the 1.3-mile waterfront with fourteen-storey apartment buildings quickly emerged, but community groups challenged such developments and mobilised political and financial support for the project that would become Brooklyn Bridge Park. Over twenty years, the planning and design of the 85-acre park was led by landscape architects Michael Van Valkenburgh Associates (MVVA), and since 2021 has provided contact with the waterfront, access to an array of outdoor programming from sports fields to moments of solitude, offered open space to diverse communities, and acts as a bulwark to worsening storm surges. Brooklyn Bridge Park is a masterful choreography of expansive and intimate public space, curated views, play opportunities, and a thickening weave of volumetric plant and landscape material that is everywhere missing from cities.

While urban design and development typically limits the biophysical world to remaining parcels of open space, at Brooklyn Bridge Park this pattern is overturned. MVVA worked with economic planners to calculate the annual maintenance costs for the landscape – providing the logic for the volume of building development along its edges that would directly finance the park through property taxes. The subversion of architecture to landscape architecture in this case of urban development is instructive in longstanding debates over which design disciplines have the authority to guide decisions on the formation of the city. Yet the moment we find ourselves in – global heating, ecosystem devastation, landscape contamination, coastal vulnerability, stormwater pollutants, spatialised social inequities – requires a new kind of design intelligence led by the logic of landscape. While disciplinary formation in the design and planning professions mean that landscape architecture enjoys little public awareness or professional authority in Ireland, across the world landscape architects are leading on infrastructural urban design projects that are absorbing the shocks of these crises at the intersection of urban and living systems.

Brooklyn Bridge Park, New York, by Michael Van Valkenburgh Associates. Photo: Elizabeth Felicella

An unspoken premise within urban design discourse is often that the work of landscape architects is responsible for unmooring architectural quality from urban space. To be sure, there are endless examples of poorly executed work by landscape architects, just as there are from architects. Yet for prominent architect and urban designer Vittorio Magnago Lampugnani, the emergence of landscape architecture in recent decades from within parks and gardens – at least where he is looking – into streets and the rest of the urban fabric has resulted in his call for a total abandonment of landscape in the city: “If we want to respect and preserve nature, we must not confuse it or mix it up with the city … The city must withdraw into its own space, develop distinct boundaries and concentrate on itself, becoming dense, solid and as hard as stone" [3]. Lampugnani’s admiration for the historic Italianate urban fabric and the writings of Aldo Rossi have caused conceptual upset and led to the reasoning that denser and harder cities mean more space for nature in the hinterlands. But cities are not closed systems. 

Landscape urbanism is being internationally embraced in the discourse of urban design to organise the urban fabric around biophysical systems. Yet discursive formations of urban design in Ireland, at least as suggested by the recent Research, Discipline, and Practice: UCD Urban Design Symposium 2023 seem to consider landscape only in its pictorial dimension. For example, in the symposium’s published proceedings the only engagement with a landscape framework is by Finola O’Kane. Here it is engaged as a “landscape perspective” (or viewshed) comparison of Irish town squares using late nineteenth century photography with more recent equivalents. O’Kane’s lesson is that both incidental developments that have taken place in town squares – such as at Moville, Co. Donegal – and deliberate design attempts – such as at Eyre Square in Galway – are both responsible for “the loss of significance in urban space" [4]. The historical photographs certainly attest to the existence of a kind of character which Irish architects are perennially preoccupied with. Yet these historical examples show either acres of sealed ground or lawn with trees as framing mechanisms. In other words, these spaces are highly impoverished biophysically, and while this may seem to be less of a concern in very small rural towns where opportunities may be more widely available to slow down and remediate surface water pollutants and capture airborne particulates through green infrastructure – these areas are increasingly inundated with water from more frequent storm surges and fewer opportunities to slow and absorb water upstream. These examples may be even less appropriate as visions for our urban future in Ireland’s larger towns and expanding cities.

Market Square, Moville, Co. Donegal, c.1870. Image credit: The Lawrence Collection, National Library of Ireland on The Commons @ Flickr Commons

The project of the city in the twenty-first century will need to reformulate urban conceptions of character and aesthetics to grapple with compounding environmental and social pressures. Core to this project will require engaging plant and landscape material as figures in the urban fabric as they encounter and mobilize landscapes’ logic. Such a reorientation however is likely to prove challenging as they have historically featured as backdrop, framing, or embellishment to architectural logic and form. Compounding this challenge is the identification in recent decades of the complex phenomenon of “plant blindness” in Western society - that is the failure to notice or account for plants in daily life [5]. Although there are many theories that aim to account for landscape architecture’s inferior position in the design and planning fields, perhaps its association with plants which evolved to “avoid recognition” is perhaps one of the more compelling versions. Yet the collaborative endeavour with plants, soils, and water, mark landscape architects as the primary design experts working at the intersection of the built environment and living systems and such professional commitments are a critical contribution to leading the development of the twenty-first century city.

I am sometimes asked whether architects can also do landscape architecture. Can landscape architects also make buildings? Prominent American landscape architect James Rose did design both gardens and houses for his clients. And if trained architects seek to become landscape architects through practice, then more power to them. But as design professionals operate in increasingly complex global conditions, I think we need to clarify the core knowledge of our fields and the relative value of those contributions to the built and unbuilt environment. Current discussions to provide an urban design accreditation for architects calls for broader conversations about what constitutes expertise in urban design, and how such accreditation would affect other built environment professionals who have as much of a claim to this work as architects. While the proceedings to the UCD Urban Design Symposium showed balanced views on who should be involved in urban design projects, some fervently advocated for this role to be led by architects. From where I stand, urban design constitutes a broadly interdisciplinary domain – it is hubris to suggest that the range of challenges which emerge here could only be uniquely led by architects. If the end goal is to design environmentally resilient, socially just, and beautiful Irish towns and cities – rather than to, as Matthew Carmona argues in the Symposium’s proceedings, “grab the territory professionally and define its limits through accreditation” [6] – then interdisciplinary venues to advance this project should be pursued. As landscape architecture slowly emerges as a profession and area of intellectual enquiry in Ireland, architects should embrace its possibilities for Irish cities, work to include landscape architects in urban design’s discursive developments, and support its emergence in the academy.

30/9/2024
Open Space

The practice of landscape architecture is well-equipped to respond to the challenges of climate adaptation, yet its role in the design of Ireland's cities, towns and public spaces remains underutilised in Ireland. Rather than professionally sealed silos, Irish urbanism would benefit much more from integrating landscape architecture into how we can understand and reimagine the future of our built environment.

Read

Public media in public space: the future of RTÉ Studios in Donnybrook

Mark Shiel
Open Space
Mark Shiel
Michael K. Hayes

In Donnybrook, an inner suburb of Dublin, the studio complex of Raidió Teilifís Éireann (RTÉ), the Irish national broadcaster, is dominated by five buildings that exemplify late modern architecture in Ireland. The masterplan for their strictly rectilinear combinations of concrete, steel, and glass was laid out by the architect Ronnie Tallon in 1960, following which Scott Tallon Walker (STW) designed the various buildings in the subsequent twenty years. When first opened, they were celebrated for their cutting-edge aesthetics and engineering, combining functionality and beauty on an integrated campus that advertised Ireland’s modernity [1]. Today the buildings are under-appreciated, though they were added to the Register of Protected Structures (RPS) in 2019 [2].

Recent controversy has once again put a spotlight on the future of RTÉ, including its campus architecture. Twelve months on, the organisation may now be recovering, with a ‘New Direction’ strategic plan and several reports on its governance and finances providing a roadmap for reform [3]. The Irish government provided the national broadcaster with €56m of emergency funding in November 2023, but this is a small fraction of RTÉ’s needs. It has a long way to go to persuade a doubtful public and politicians of its sustainability, and future funding has been made contingent on organisational changes that may or may not work, including a 20% reduction in the broadcaster’s workforce, a redistribution of some activity to smaller studios in Limerick and Cork, and increased outsourcing of its productions to independent companies.

Though downplaying it, the strategic report keeps open the possibility of a partial or total sale of RTÉ’s studios to improve the company’s finances and its corporate size and shape. It calls for “a streamlined RTÉ … operating on a smaller footprint within the Donnybrook site and with more modern facilities that require less maintenance … enable modern working and production practices and meet regulations, compliance requirements and sustainability targets”. It admits that “relocating RTÉ off the current Donnybrook site … does not appear to be economically viable” but it remains open to “exploring options for the vacated areas or land sale”. Politicians and independent media producers have often asked if we might ‘lift and shift’ RTÉ’s headquarters to a less prominent location, and in 2017 RTÉ sold 8.64 acres of its Donnybrook site for €107m as a temporary solution to its long-running cashflow crisis. Its latest plan notes that its remaining 24 acres are currently valued at only €100m due to challenging conditions in commercial real estate and the addition of RTÉ’s most important buildings to the RPS, but the possibility is left open that a higher price might be achieved in the future.

RTÉ Studios Radio Building, 1973

Of course, in a capitalist economy, most properties are disposable, and our built environment rapidly changes. Nonetheless, further sale of RTÉ’s lands would be a bad idea. Its Donnybrook base is not only a group of world-class buildings but an internationally important centre of cultural production. Elsewhere, similar studios are accepted for their specialised engineering, their need for frequent capital investment, and their skilled workforce that cannot be easily replaced. Some major studios have been repurposed – for example, the recent conversion to apartments of the former BBC Television Centre in London’s Shepherd’s Bush. But the BBC has been under siege from private media conglomerates and frequently hostile governments for forty years. In other cities, especially in the EU, public service broadcasters have kept studios running, modernising in situ, sometimes with nearby additions. Hence, the longevity of the Maison de la Radio in Paris, the RBB Television Centre in Berlin, and the Via Teulada studios of RAI in Rome, all originating in the 1930s-60s and transformed for the digital age.

Even in Los Angeles, the famous CBS Television City, designed by William Pereira, continues to grow in studio buildings first opened in 1952, while Sony, Fox, and Paramount operate studios that were founded in the 1910s and 1920s, with many of the original buildings still in use today. Los Angeles has less prominent public service media and more property speculation than most cities, but its studios remain central – economically, culturally, and geographically – while modernising, densifying, and diversifying. Unfortunately, RTÉ has been caught in an unproductive financial tug of war in which citizens and public representatives praise its work but question its value for money. Competing private sector media companies naturally call for the state broadcaster to be restructured. However, the international history of studios should encourage us to protect not only RTÉ’s buildings but its Donnybrook site as a whole – an invaluable concentration of talent, expertise, equipment, and services that is in prime metropolitan real estate for good reason.

The economic geographer Allen J. Scott highlights the distinctive ‘clustering’ of media industries around dense networks of specialised facilities, skilled workers, and suppliers that are often unique in a given region or country. Scott’s influential analysis of Hollywood emphasises the long-term benefits of integrating media industries in large cities – as does the recent PwC report The Role of the BBC in Creative Clusters (2022) [4]. Relocating RTÉ would run counter to their findings, dispersing a cluster instead of consolidating it. In Ireland, we have relocated large public facilities – moving UCD to Belfield in the 1960s, moving TU Dublin to Grangegorman – but those moves centralised disparate units. Efforts to decentralise – for example, government departments – have proven much more controversial. The high value of RTÉ’s estate is sometimes cited to argue for its sale, but this misunderstands the industry. Media studios are not like other manufacturers for whom large amounts of mass-produced inventory account for much of their total value. RTÉ’s physical estate makes up a greater proportion of its worth because the commodities it produces are relatively small, unique, and transient: digital images and sound, not objects made of metal, plastic, or timber.

RTÉ Studios Television Building, 1962

Several film and television studios now operate outside of Dublin – Ardmore Studios in Wicklow, Troy Studios in Limerick, Titanic Studios in Belfast – and new studio construction has been having a moment worldwide, driven by demand for new product from streaming media services, government incentives, and institutional investors looking for new opportunities at a time when other kinds of commercial real estate are in difficulty. But reports suggest the trend may be slowing; the most recent new studio planned for Ireland – Hackman Capital Partners’ Greystones Media Campus – has been delayed by the recent actors’ and writers’ strike in Hollywood [5]. So new studio construction does not always go smoothly. And all of these are private sector companies mostly making movies or television dramas, often for overseas clients, frequently subject to seasonal or economic fluctuations in activity and not heavily involved in broadcasting, news gathering, or live entertainment – so not directly comparable with a public service broadcaster like RTÉ.

RTÉ did have an ambitious investment plan for Donnybrook, Project 2025, but it was shelved during the financial crisis circa 2010 [6]. It would have provided a large integrated multi-functional studio facility with state-of-the-art technology, greater floorspace and production capacity, and a better environmental rating. However, shockingly, it would have required demolition of most of STW’s original buildings which, it was claimed, could not be modernised or upgraded to the standards required by digital media – an unconvincing claim given comparable developments in other countries (eventually RTÉ did manage a relatively modest but effective upgrade of its Studio 3 building for television news in 2019). A substantial revision of the Project 2025 plan now could strike a better balance between innovation and preservation while serving the needs of RTÉ and the Irish public. Reduction or closure of the site should be ruled out, and the studio buildings should be renewed. Though still photogenic, they are not in good condition. RTÉ’s small but elegant modernist canteen was closed several times last year by rat infestations and its other buildings also need repair. This costs money but would give the country a flagship media facility of enduring value.

RTÉ Studios Restaurant Building, 1965

To this end, RTÉ would do well to make its Donnybrook site more approachable, and this might aid the company’s PR. Studios are usually secure and secluded from the public – to protect their intellectual property, for the privacy of celebrities, and to encourage a sense of mystery and audience anticipation. Nevertheless, comparable studios run popular studio tours, on-site physical archives, and performance venues. Some of these were anticipated by Project 2025. Adding them now – as well as, say, a museum and educational centre – could enhance public understanding of RTÉ, improve media literacy, and protect RTÉ’s campus and buildings for successive generations to enjoy. Ancillary benefits might include independent media companies leasing some of RTÉ’s site but maintaining the media cluster, and improved pedestrian street life between Donnybrook village and UCD, which have densified over the years. Relevant international comparisons suggest we should double down on RTÉ’s Donnybrook site rather than reduce or vacate it.

This would also serve environmental priorities. It is increasingly recognised that the ecological cost of growth is often high. To ‘lift and shift’ RTÉ to a new location, rather than update and expand its current facilities, would consume a lot of building materials and energy while disrupting supply routes and workers’ commutes, increasing RTÉ’s carbon footprint. This would contradict its sustainability goals, which include a 50% reduction in carbon emissions by 2030. Since Project 2025 was launched, the tide of international opinion has turned against demolition, as adaptive reuse initiatives such as House Europe and the New European Bauhaus demonstrate [7]. RTÉ’s sustainability goals could be better achieved by maximising its options in situ. Another way the state might do this would be to buy back the portion of RTÉ’s campus that was sold to a private company for residential development. The state often buys land for strategic infrastructure, and the land that was sold has been idle since 2017. That sale was first proposed in 2002 at the height of the Celtic Tiger property boom and it would arguably never have happened if RTÉ had been properly funded in the first place. Instead, its revenue shortfalls, which have now been constant for twenty years, were a function of neoliberal trends towards deregulation and privatisation that have since come in for scrutiny in Ireland and worldwide. We now have a chance to address these for the good of our media and built environment alike. Even Tánaiste Micheál Martin recently opined that RTÉ should not rush into further land sales because “very often selling land is something you will regret later” [8]. This is not to argue for a state monopoly – Ireland needs a thriving, diverse, creative, and entrepreneurial media sector. But it also needs vibrant public service media anchored in vibrant public places.

1/7/2024
Open Space

RTÉ's historic Donnybrook studio complex, a landmark of late modern architecture, faces an uncertain future. Despite its cultural and architectural significance, financial woes and organisational changes threaten its existence. This essay argues for preserving and modernising the site to sustain Ireland’s media heritage and cultural legacy.

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